How to start a profitable small business

How to start a profitable small business

Starting a business can be a daunting prospect, as it’s normal to have doubts and skepticism about the potential outcomes. Questions like “Will my business make money?” or “Will people buy my products or services?” are common concerns. However, while these fears are valid, it’s possible to take steps in the right direction and increase…

The imminent rise of Verve Cards
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The imminent rise of Verve Cards

What are Card schemes? Card schemes play a crucial role in enabling users to carry out transactions using their debit, credit, or prepaid cards. For instance, when you use an ATM or make a purchase at a point-of-sale (PoS) terminal, the technology behind that transaction is provided by a card scheme. In Nigeria, there are…

Kuda vs Palmpay
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Kuda vs Palmpay

Palmpay Palmpay is a digital-only bank that offers a range of banking services via its mobile banking application. PalmPay is a product of Transsnet Group, the joint venture between NetEase Group (NASDAQ: NTES) and Transsion Holdings Group. PalmPay offers financial services to meet the daily needs of many users across Africa; like top-up funds electronically, making transfers,…

Palmpay vs Opay
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Palmpay vs Opay

Palmpay Palmpay is a digital-only bank that offers a range of banking services via its mobile banking application. PalmPay is a product of Transsnet Group, the joint venture between NetEase Group (NASDAQ: NTES) and Transsion Holdings Group. PalmPay offers financial services to meet the daily needs of many users across Africa; like top-up funds electronically, making transfers,…

Interswitch vs Paystack:
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Interswitch vs Paystack:

Interswitch Interswitch is an integrated payments company with many solutions focused on improving African payments and commerce. Interswitch provides payment integrations, technical support, advisory support, and payment infrastructure to corporates and government agencies Interswitch was founded by Mitchell Elegbe in 2002 and has since pioneered a number of payment solutions that have carried payments in…

Team Apt is now Moniepoint Inc.
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Team Apt is now Moniepoint Inc.

TeamApt, founded in 2015 is Nigeria’s largest business payments platform, processing $100 billion in annual run-rate transaction value. The company is backed by QED, British International Investment, FMO, and other leading global venture capital funds. TeamApt was founded with the vision to create a society where everyone experiences financial happiness. It does this through Moniepoint…

How to Identify the Perfect Positioning Strategy for Your Business in 2023 

How to Identify the Perfect Positioning Strategy for Your Business in 2023 

When a company’s offerings are out of touch with its target market, its performance tends to suffer dramatically.  Every business needs to focus on offering its products to the right audience to increase sales and succeed. The key to achieving this lies in giving your company or product a tone that appeals to your target…