“Your brand is what other people say about you when you’re not in the room” -Jeff Bezos A single colour out of place in your brand identity elements could mean the difference between gaining generational customer loyalty and not having a full sale cycle. Which one of these would you buy? You might say the…
The GDP of a nation has a correlation to the size and growth of the startups that exist within its ecosystem. Startups help countries significantly improve their GDP by providing new growth opportunities. Countries with stronger GDPs help their startups find traction fast by providing enabling environments. GDP in this article is regarded as GDP per capita…
Innovation is a word that most times sounds so bogus that it can almost pass as a fluff word!I am an innovative expert. Well.Hello, can you tell us what you do and quit being vague?Data science, Big data, and Machine learning are new words that buzz a lot in the tech space in this 21st…
One of the most significant dilemmas of businesses is determining product-market fit. It is the ultimate race to find that product with the right combination of profit potential and consumer acceptance. Product/Market Fit means being in a good market with a product that can satisfy that market. Marc Andreesen Why is a business in search…
How do you determine the best way to approach the market, a mass-market product or a niche market product? Do you offer premium content to a few people or offer a product at scale to potentially every person? At what point do you scale? The drive to reach a larger audience is usually very tempting…
Everything is business.Many people tend to be very rigid in defining what a business is, making assumptions that are not in tandem with the core concept of doing business. Business is simply an exchange of value. Rebecca Knapp The exchange of money to get that value does not represent the entirety of what can be…
This is an introduction to this new series “lessons from nature” where we will be examining how startups can learn from nature. The reason startups can take cues from nature will be explained further in this post. Businesses are living entities. They are born, at the inception, can grow, age, and most, unfortunately, can die….
Startups need to have a lot of things go right before they can claim to be a success. Many of these factors involve the founders, teams, and consumers, and may be influenced by the founders directly or indirectly. But there is one which can also be crucial to success quite out of the reach of…
Factors for startup success! A critical case study of startups and their accompanying failures or less pessimistically why they are yet to succeed. Forget the stats, you most likely clicked the link because you are concerned about the fail rate of start-ups and you are curious to know why! In order to understand the reason…
