Picking the best Sales and Marketing Tech Stack
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Picking the best Sales and Marketing Tech Stack

Introduction: In this article, we’ll be discussing the sales and marketing tech stack respectively and how to optimize them both for your business. What is a sales tech stack? A sales technology stack is a collection of software tools, applications, etc that are designed to aid and enhance the sales process. These tools can help…

The MVP: Accelerate Your Path to Unstoppable Business Success

The MVP: Accelerate Your Path to Unstoppable Business Success

The ultimate guide to building a successful MVP. No business wants to spend resources on a product only to discover it doesn’t have a market.  In this day and age, many business owners grapple with the vacillating certainty that their brilliant product idea will resonate with their target audience. The traditional approach to this dilemma…

The quiet revolution- How stealth start-ups are changing the game.

The quiet revolution- How stealth start-ups are changing the game.

Introduction There are so many established companies/start-ups we know that may have employed the concept of stealth at some point in their growth; hence, in this article I am going to discuss what stealth start-ups are, types, examples, benefits and risks, emerging trends with stealth at its centre in industry, tips for managing secrecy and…

Strategies for Building a High Performance Team
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Strategies for Building a High Performance Team

A team is a group of people who perform interdependent tasks in a bid to work towards accomplishing a common mission or specific objective. A high performance team guarantees a higher work rate, improved quality and productivity, greater innovation and promotion of cross-functional understanding {especially of a product yet to be launched into the market.}…

Consumer Studies: How to Develop Good Customer Relations

Consumer Studies: How to Develop Good Customer Relations

Imagine you ordered a new laptop online. You were so excited to receive it, but when you opened the box, you were disappointed to find that it was damaged. The screen was cracked and the keyboard was broken. So, you called the customer service number, but the wait time was long. You waited on hold…

Lessons from Africa’s Mobile Money Market: M-Pesa Case Study
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Lessons from Africa’s Mobile Money Market: M-Pesa Case Study

Introduction The African mobile money market is one of the most successful mobile financial services (MFS) markets in the world. It has grown rapidly in recent years and is now used by millions of people across the continent. Mobile money has revolutionized the way people in Africa access financial services. In just a few years,…

Top 10 most funded Nigerian startups
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Top 10 most funded Nigerian startups

The funding landscape for Nigerian startups has been very positive in recent years. In 2022, Nigerian startups raised a total of $1.2 billion in funding, which is more than the combined forces of other West African countries. This funding from investors and venture capitalists has helped to support the growth of these startups and has…

How to start an eyewear/eyeglass business
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How to start an eyewear/eyeglass business

The eyewear industry has seen remarkable growth in recent years, with people considering eyeglasses not just as a necessity but also as a fashion statement. The demand and sale of these eyewear have increased in the world, especially in places like China and India. Eyewear is highly needed because of the rise in eye defects…