Many firms, unwittingly or not, use psychological pricing techniques when determining the price of their product or service. The method of organizing and presenting prices to appeal to consumers' emotions…
How to turn your business into a subscription business How to Build a subscription business The subscription business model gives businesses recurring revenue that can serve as a backbone to…
Social media and banking Introduction The influence of social relationships on social commerce behaviour cannot be overlooked in modern day societies. Social support derived from these relationships is fundamental to…
OPay Business Model In wake of the year 2019, Opay took Nigeria by storm, by launching a perfectly executed mass-market takeover using freebies and aggressive marketing as its major means…
Startups need to position themselves well to be able to get the resources needed for growthAshish Takkar Businesses have a lot of parts, and for a business to succeed, all…
Piggyvest launched in 2016 and currently has 2 million + users. It is definitely an option worth considering in choosing a savings and investment platform in Nigeria. This Piggyvest complete…
Inflation in Nigeria has been touted to be sub 10% more often than not over the past decade(2010-2020). However, is this truly the case? The data from the field has…
Market can be created! The driving force behind the creation of any product, goods and service is market availability.Ugwuala B.N. Many a time when a new idea is conceived people…
Business: Expectation vs Reality is a delve to debunk some myths related to starting and building your venture from ground up. Everyone wants to do business. In whatever form, no…
“Branding is what people say about you when you are not in the room”.Jeff Bezos. Building your brand identity is one of the primary things to look out for when…