If you run a business, there are structures you have to put in place at any level you are currently at that will guarantee that you will get to the…
How indomie conquered Nigeria One of the primary objectives of any business organization is to maximize profit by increasing, sales volume and minimizing cost. volume, to achieve this, firms should…
Clubhouse: An Emerging Social Media Giant? Voice is a strong medium for people to connect, share, learn, and form lifetime relationships. No doubt, this contributes to the invention of social…
Gokada's super app ambition: Transportation is one of Nigeria's most pressing issues, with a population of over 200 million in Nigeria , and no sufficient structures[e1] in place to ensure…
Should I apply to startup accelerators? Start-up accelerators are a business growth scheme or program that helps improve a business's growth and quality of services. They are like the Beast…
How to sell new products Change Change is inevitable. This saying has been buttressed by the various evolutions we encounter in our day-to-day activities, some noted and there are those…
How to win with Pricing Many firms, unwittingly or not, use psychological pricing techniques when determining the price of their product or service. The method of organizing and presenting prices…
How to turn your business into a subscription business How to Build a subscription business The subscription business model gives businesses recurring revenue that can serve as a backbone to…
Social media and banking Introduction The influence of social relationships on social commerce behaviour cannot be overlooked in modern day societies. Social support derived from these relationships is fundamental to…
OPay Business Model In wake of the year 2019, Opay took Nigeria by storm, by launching a perfectly executed mass-market takeover using freebies and aggressive marketing as its major means…