How to deal with Business Failure in 4 easy steps

How to deal with Business Failure in 4 easy steps

HOW TO DEAL WITH BUSINESS FAILURE       Failure, is the singular metric that is common to every successful business organization. The enormous success that succeeds their failure has perhaps given another definition to failure. Contrary to common logic, failure is now been considered as part of success, and not the opposite of success. Think of your…

You have been running your business the wrong way; 4 Tips on running a successful business.
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You have been running your business the wrong way; 4 Tips on running a successful business.

If you run a business, there are structures you have to put in place at any level you are currently at that will guarantee that you will get to the next level you are aiming for. 4 Tips on running a successful business. Registering your Business Business Account Social Proof Proper Documentation Registering your Business…

How Indomie conquered Nigeria: Brand Building in a complex Multi-Cultural economy.

How Indomie conquered Nigeria: Brand Building in a complex Multi-Cultural economy.

One of the primary objectives of any business organization is to maximize profit by increasing,  sales volume and minimizing cost. volume, to achieve this, firms should strive to describe their products to answer questions customers have, not as what they make or produce, but as what they do to satisfy consumers. Dufil’s plc is doing…

Product and Packaging: Effect on Business Growth

Product and Packaging: Effect on Business Growth

Simply put, packaging can be defined as everything a business does to make their product appealing to their existing and potential customers. These days businesses go the extra mile to design their products in a way that makes them irresistible.  First impressions go a long way in grabbing the attention of your customers, this is…

Strategic Positioning: How to build a valuable brand
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Strategic Positioning: How to build a valuable brand

Strategic Positioning Trade-offs and strategic positioning For every position you take, there are several others you didn’t take. There is a need to identify what differentiates your business and work with Sustainability in Strategy Identifying your Advantage Identify what you do best and capitalize on it. Microsoft was able to understand how to Growth Pressure…

How to win with Pricing: Understanding Pricing, brand reputation and consumer acceptance.
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How to win with Pricing: Understanding Pricing, brand reputation and consumer acceptance.

Many firms, unwittingly or not, use psychological pricing techniques when determining the price of their product or service. The method of organizing and presenting prices to appeal to consumers’ emotions and influence their decision-making processes is known as psychological pricing (Pride and Ferrell, 1997). Psychology of Pricing Pricing is more than simply a game of…

Symbiotic relationship in Business

Symbiotic relationship in Business

Symbiotic Relationships Symbiosis Symbiosis: 1. close coexistence and interaction of two different organisms, usually to the advantage of both. 2. mutually advantageous association. Symbiotic Relationships in Living Organisms Also, there may be more specific relationships between particular members of the ecosystem. And these relationships differ according to the benefits derived from such a relationship. These…