Consumer Studies: Understanding consumer Price points

Consumer Studies: Understanding consumer Price points

The price point is a particular price value on a scale of possible prices. There are different prices any commodity can assume in the market. The price assumed by the particular commodity determines whether the price will be termed as expensive or cheap or mid-range. The price point of a particular good is one of…

Consumer Studies: How to study consumer behaviour

Consumer Studies: How to study consumer behaviour

How to study consumer behaviour is an indepth look into the ways in which data can be gathered in order to study customer behaviour. Primary Research Methods Essential methods in carrying out customer survey SurveysSurveys are a viable way of doing research and gathering data about new products. One major advantage of surveys is that…

Consumer Studies: Adapting to Changing Consumer Behaviors
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Consumer Studies: Adapting to Changing Consumer Behaviors

Adapting To Changing Consumer Behaviors is a required skill to thrive in the 21st-century consumer market. The market is increasingly becoming saturated with product designers outthinking each other and pushing the limits and taste of consumers further out every second. Despite all these dynamics, there are several companies and by inference products that are gaining…

Bootstrapping: The  under-rated route to business success
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Bootstrapping: The under-rated route to business success

Bootstrapping your business is one route to business success that gets very little attention and is hardly tallked about. This is not minding the fact that several very successful companies that exist today started as bootstrapped entities. Bootstrapping To pursue success with limited resources and with the help of others. Bob Reiss -Bootstrapping 1010 This…

Product and market entry tactics: Beating competition on every front

Product and market entry tactics: Beating competition on every front

This is 21st Century and being the first to the market is almost no advantage. The market responds to who knows how to play best. There are several sectors and niches in the market and it might be daunting to find the perfect playbook to entering the market. However, by considering several case studies we…