The price point is a particular price value on a scale of possible prices. There are different prices any commodity can assume in the market. The price assumed by the particular commodity determines whether the price will be termed as expensive or cheap or mid-range. The price point of a particular good is one of…
Perception demand refers to creating products based on what you think your consumer would need not by what they say they need. It is possible to create a product that your consumer does not know he needs, That sweet spot is a holy grail in the context of product-market fit that will make you sell…
How to study consumer behaviour is an indepth look into the ways in which data can be gathered in order to study customer behaviour. Primary Research Methods Essential methods in carrying out customer survey SurveysSurveys are a viable way of doing research and gathering data about new products. One major advantage of surveys is that…
Adapting To Changing Consumer Behaviors is a required skill to thrive in the 21st-century consumer market. The market is increasingly becoming saturated with product designers outthinking each other and pushing the limits and taste of consumers further out every second. Despite all these dynamics, there are several companies and by inference products that are gaining…
Oftentimes, after recognizing the need to start a business, one might be in a dilemma as to which kind of business to start and go on asking questions. Questions such as Which businesses need to give me the most profit? Which business would be the easiest for me to execute? Which business will ensure that…
A scalable business is at the core of entrepreneurship. Scale your Business! Business Hub one, 2020 The fundamentals of entrepreneurship does not permit you to be stuck as an employee in your own business, running helter skelter to attend to customers, manage inventory attend to feedbacks and make profits. It is a call to do…
Bootstrapping your business is one route to business success that gets very little attention and is hardly tallked about. This is not minding the fact that several very successful companies that exist today started as bootstrapped entities. Bootstrapping To pursue success with limited resources and with the help of others. Bob Reiss -Bootstrapping 1010 This…
Business is a game of trade-offs! Opportunity costs and trade-offs are an integral part of the process of making sound business decisions. From having an idea of building a business with a solid business model, strong customer base and tons of money in revenue. There is one thing an entrepreneur or business manager will inevitably…
“Your brand is what other people say about you when you’re not in the room” -Jeff Bezos A single colour out of place in your brand identity elements could mean the difference between gaining generational customer loyalty and not having a full sale cycle. Which one of these would you buy? You might say the…
This is the 21st Century and being the first to the market is almost no advantage. The market responds to who knows how to play best. There are several sectors and niches in the market and it might be daunting to find the perfect playbook to enter the market. However, by considering several case studies…
