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Strategy

Mistakes or Strategy Testing?
Strategy

Mistakes or Strategy Testing?

ByJohn Omokayode July 12, 2020March 14, 2023

Should we learn from mistakes and say we failed forward or pause and conduct an extensive test on about-to-be-launched strategies? In arriving at a winning formula in any new or existing enterprise, there is a possibility that several approaches are evaluated. The various impacts of these approaches on the business models are considered in developing…

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The KPI way to Innovation: Data-driven Innovation
Strategy

The KPI way to Innovation: Data-driven Innovation

ByJohn Omokayode June 29, 2020March 14, 2023

Innovation is a word that most times sounds so bogus that it can almost pass as a fluff word!I am an innovative expert. Well.Hello, can you tell us what you do and quit being vague?Data science, Big data, and Machine learning are new words that buzz a lot in the tech space in this 21st…

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Determining product-market fit
Strategy

Determining product-market fit

ByJohn Omokayode June 27, 2020March 14, 2023

One of the most significant dilemmas of businesses is determining product-market fit. It is the ultimate race to find that product with the right combination of profit potential and consumer acceptance. Product/Market Fit means being in a good market with a product that can satisfy that market. Marc Andreesen Why is a business in search…

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Mass market or Niche market?
Strategy

Mass market or Niche market?

ByJohn Omokayode June 23, 2020March 14, 2023

How do you determine the best way to approach the market, a mass-market product or a niche market product? Do you offer premium content to a few people or offer a product at scale to potentially every person? At what point do you scale? The drive to reach a larger audience is usually very tempting…

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The Business of Everything
Strategy

The Business of Everything

ByJohn Omokayode June 20, 2020March 14, 2023

Everything is business.Many people tend to be very rigid in defining what a business is, making assumptions that are not in tandem with the core concept of doing business. Business is simply an exchange of value. Rebecca Knapp The exchange of money to get that value does not represent the entirety of what can be…

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How the global economy operates?
Strategy

How the global economy operates?

ByJohn Omokayode June 9, 2020March 14, 2023

The Global economy is an eco-system of economies directly or indirectly affecting each other. It is the dynamics of the international exchange of goods and services that is expressed in monetary units of account (money). The economy of a country is affected by decisions, agreement and actions taken by the government and individuals of the…

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Government policy and startups: Should you be bothered?
Strategy

Government policy and startups: Should you be bothered?

ByJohn Omokayode May 18, 2020March 14, 2023

Startups need to have a lot of things go right before they can claim to be a success. Many of these factors involve the founders, teams, and consumers, and may be influenced by the founders directly or indirectly. But there is one which can also be crucial to success quite out of the reach of…

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The Second Mover advantage
Strategy

The Second Mover advantage

ByJohn Omokayode May 17, 2020August 7, 2020

The first-mover will be the most successful.Well, This is not always the case. The Second mover advantage is also a known recipe for success.

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Threats to successful startup: Business model failure
Startups | Strategy

Threats to successful startup: Business model failure

ByJohn Omokayode May 15, 2020March 14, 2023

Is ‘idea theft’ a threat to your business?. In building your startup, as much as ideas are good they are as well cheap, Execution is King!

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