The imminent rise of Verve Cards
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The imminent rise of Verve Cards

ByJohn Omokayode

What are Card schemes? Card schemes play a crucial role in enabling users to carry out transactions using their debit, credit, or prepaid cards. For instance, when you use an ATM or make a purchase at a point-of-sale (PoS) terminal, the technology behind that transaction is provided by a card scheme. In Nigeria, there are…

Consumer Studies: Adapting to Changing Consumer Behaviors
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Consumer Studies: Adapting to Changing Consumer Behaviors

ByFeranmi Omokayode

Adapting To Changing Consumer Behaviors is a required skill to thrive in the 21st-century consumer market. The market is increasingly becoming saturated with product designers outthinking each other and pushing the limits and taste of consumers further out every second. Despite all these dynamics, there are several companies and by inference products that are gaining…