Introduction The African mobile money market is one of the most successful mobile financial services (MFS) markets in the world. It has grown rapidly in recent years and is now used by millions of people across the continent. Mobile money has revolutionized the way people in Africa access financial services. In just a few years,…
Are you an aspiring entrepreneur thinking of how to start a business but do not know how to go about it? Then, the first thing to take note of is that the journey is not always easy. Starting a business from scratch is like embarking on an exciting and challenging adventure. Well, building a business…
What are Card schemes? Card schemes play a crucial role in enabling users to carry out transactions using their debit, credit, or prepaid cards. For instance, when you use an ATM or make a purchase at a point-of-sale (PoS) terminal, the technology behind that transaction is provided by a card scheme. In Nigeria, there are…
Adapting To Changing Consumer Behaviors is a required skill to thrive in the 21st-century consumer market. The market is increasingly becoming saturated with product designers outthinking each other and pushing the limits and taste of consumers further out every second. Despite all these dynamics, there are several companies and by inference products that are gaining…
