The best CRM: Comparing HubSpot and Zoho CRM
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The best CRM: Comparing HubSpot and Zoho CRM

Operational stacks IV CRM Overview: In this article we will compare Hubspot and Zoho CRMs. However, in our previous articles, we gave an overview on Customer Relations Management software which make up the sales tools in an operational stack, along with other tools like: sales enablement tools i.e. salesforce, Data Management Software i.e. MicrosoftSQLServer, etc….

Operational stack III: The best marketing tech stacks for your business.
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Operational stack III: The best marketing tech stacks for your business.

The best marketing stacks to meet your businesses day-to-day needs. Choosing the right marketing tech stack is essential to meet the daily needs of your business. While the optimal stack depends on your specific requirements, here are some highly recommended tools, especially if your marketing team is still in its infancy. These tools cover collaboration,…

Picking the best Sales and Marketing Tech Stack
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Picking the best Sales and Marketing Tech Stack

Introduction: In this article, we’ll be discussing the sales and marketing tech stack respectively and how to optimize them both for your business. What is a sales tech stack? A sales technology stack is a collection of software tools, applications, etc that are designed to aid and enhance the sales process. These tools can help…

Operational Stacks I: Mastering the Ultimate Tech Stack for Explosive Business Growth
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Operational Stacks I: Mastering the Ultimate Tech Stack for Explosive Business Growth

What is an Operational Stack? An operational stack, often referred to as a technology stack, comprises the collection of technologies and tools that an organization uses to build, deploy, manage, and operate its applications and IT infrastructure.  This stack includes everything from the hardware and networking components to the software frameworks and applications that enable…

The MVP: Accelerate Your Path to Unstoppable Business Success

The MVP: Accelerate Your Path to Unstoppable Business Success

The ultimate guide to building a successful MVP. No business wants to spend resources on a product only to discover it doesn’t have a market.  In this day and age, many business owners grapple with the vacillating certainty that their brilliant product idea will resonate with their target audience. The traditional approach to this dilemma…

The quiet revolution- How stealth start-ups are changing the game.

The quiet revolution- How stealth start-ups are changing the game.

Introduction There are so many established companies/start-ups we know that may have employed the concept of stealth at some point in their growth; hence, in this article I am going to discuss what stealth start-ups are, types, examples, benefits and risks, emerging trends with stealth at its centre in industry, tips for managing secrecy and…

Strategies for Building a High Performance Team
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Strategies for Building a High Performance Team

A team is a group of people who perform interdependent tasks in a bid to work towards accomplishing a common mission or specific objective. A high performance team guarantees a higher work rate, improved quality and productivity, greater innovation and promotion of cross-functional understanding {especially of a product yet to be launched into the market.}…

Consumer Studies: How to Develop Good Customer Relations

Consumer Studies: How to Develop Good Customer Relations

Imagine you ordered a new laptop online. You were so excited to receive it, but when you opened the box, you were disappointed to find that it was damaged. The screen was cracked and the keyboard was broken. So, you called the customer service number, but the wait time was long. You waited on hold…

Lessons from Africa’s Mobile Money Market: M-Pesa Case Study
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Lessons from Africa’s Mobile Money Market: M-Pesa Case Study

Introduction The African mobile money market is one of the most successful mobile financial services (MFS) markets in the world. It has grown rapidly in recent years and is now used by millions of people across the continent. Mobile money has revolutionized the way people in Africa access financial services. In just a few years,…