How to Identify the Perfect Positioning Strategy for Your Business in 2023 

How to Identify the Perfect Positioning Strategy for Your Business in 2023 

When a company’s offerings are out of touch with its target market, its performance tends to suffer dramatically.  Every business needs to focus on offering its products to the right audience to increase sales and succeed. The key to achieving this lies in giving your company or product a tone that appeals to your target…

5 Deadly Business Marketing Mistakes You Should Never Make

5 Deadly Business Marketing Mistakes You Should Never Make

We all make mistakes. Mistakes are a part of the learning process. However, there are some mistakes you are better off not making. Here are the top 5 business marketing mistakes you should never make and the impact they will have on your business. Business Marketing Mistakes Not having a marketing plan Not knowing your…

Bamboo vs Risevest: Which is better?

Bamboo vs Risevest: Which is better?

The bamboo app is a legit platform that holds all its accounts at a top-tier U.S. brokerage firm, a member of the Securities Investor Protection Corporation (SIPC). Bamboo is also registered with the Securities and Exchange Commission, and it offers over 3000 assets, including U.S. stocks, REITs, and ETFs. Stocks from well-known corporations like Netflix,…

Mobile Money and Financial Inclusion in Africa

Mobile Money and Financial Inclusion in Africa

Introduction Mobile money has enabled Africans to access funds, especially in rural areas where there are no banks and people do not have the required documents to open accounts. As a result, mobile money has been the primary vehicle for mobile inclusion in Africa. It has achieved massive success, especially in Kenya through M-Pesa, the…

What are the challenges of running an e-commerce business

What are the challenges of running an e-commerce business

E-commerce, since its inception in the early 20th century, has proven to be a force that has changed the scene of Commerce greatly. Almost every imaginable product and service is available through e-commerce transactions. Sales of edible products, books, plane tickets, music, and financial services such as online banking and stock investing are all conducted…

First Impressions Count: How to Make the Right One With Your Business

First Impressions Count: How to Make the Right One With Your Business

Written by Viola Hughes The first impression for businesses is vital. If the first time you interact with a business is negative, you are far less likely to use them or recommend them to someone else. In this guide, we look at how you can make the right first impression as a business. 1. Create…