Gokada’s super app ambition: Challenges and opportunity

Gokada’s super app ambition: Challenges and opportunity

Transportation is one of Nigeria’s most pressing issues, with a population of over 200 million in Nigeria , and  no sufficient structures[e1]  in place to ensure safe and effective transit. The business of running motorcycles in Lagos urban areas, has expanded over time not only due to Nigeria’s high unemployment rate but because getting around…

Product and Packaging: Effect on Business Growth

Product and Packaging: Effect on Business Growth

Simply put, packaging can be defined as everything a business does to make their product appealing to their existing and potential customers. These days businesses go the extra mile to design their products in a way that makes them irresistible.  First impressions go a long way in grabbing the attention of your customers, this is…

Should I apply to startup accelerators?
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Should I apply to startup accelerators?

Start-up accelerators are a business growth scheme or program that helps improve a business’s growth and quality of services. They are like the Beast Barracks for start-ups. Although short-termed, it produces tremendous results for business owners. It is commonly said that graduates from top-tier accelerator programs make progress and achieve a lot in a short…

Strategic Positioning: How to build a valuable brand
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Strategic Positioning: How to build a valuable brand

Strategic Positioning Trade-offs and strategic positioning For every position you take, there are several others you didn’t take. There is a need to identify what differentiates your business and work with Sustainability in Strategy Identifying your Advantage Identify what you do best and capitalize on it. Microsoft was able to understand how to Growth Pressure…

How to win with Pricing: Understanding Pricing, brand reputation and consumer acceptance.
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How to win with Pricing: Understanding Pricing, brand reputation and consumer acceptance.

Many firms, unwittingly or not, use psychological pricing techniques when determining the price of their product or service. The method of organizing and presenting prices to appeal to consumers’ emotions and influence their decision-making processes is known as psychological pricing (Pride and Ferrell, 1997). Psychology of Pricing Pricing is more than simply a game of…

How to build a subscription business

How to build a subscription business

How to turn your business into a subscription business The subscription business model gives businesses recurring revenue that can serve as a backbone to survive pandemics or other unforeseen circumstance.In this guide, you will learn what, why and how you can adopt a subscription business model. The Subscription business model The subscription-based business model is…

Social media and Banking

Social media and Banking

Introduction The influence of social relationships on social commerce behaviour cannot be overlooked in modern-day societies. Social support derived from these relationships is fundamental to social commerce. Since social commerce is built on relationships, social support plays a critical role. Social support determines attitude which is a vital factor for identifying technology acceptance and deriving…