How to win with Pricing: Understanding Pricing, brand reputation and consumer acceptance.
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How to win with Pricing: Understanding Pricing, brand reputation and consumer acceptance.

Many firms, unwittingly or not, use psychological pricing techniques when determining the price of their product or service. The method of organizing and presenting prices to appeal to consumers’ emotions and influence their decision-making processes is known as psychological pricing (Pride and Ferrell, 1997). Psychology of Pricing Pricing is more than simply a game of…

How to build a subscription business

How to build a subscription business

How to turn your business into a subscription business The subscription business model gives businesses recurring revenue that can serve as a backbone to survive pandemics or other unforeseen circumstance.In this guide, you will learn what, why and how you can adopt a subscription business model. The Subscription business model The subscription-based business model is…

Social media and Banking

Social media and Banking

Introduction The influence of social relationships on social commerce behaviour cannot be overlooked in modern-day societies. Social support derived from these relationships is fundamental to social commerce. Since social commerce is built on relationships, social support plays a critical role. Social support determines attitude which is a vital factor for identifying technology acceptance and deriving…

The 2021 March 8th Entrepreneurship Programme

The 2021 March 8th Entrepreneurship Programme

The March 8th Initiative is organised to inspire and promote communal, entrepreneurial and public-spirited endeavours within Nigeria in honour of the birthday of His Excellency, Prof. Yemi Osinbajo, SAN, GCON. Last year 100 young entrepreneurs received business-defining grants that helped grow and advance enterprise.This year, the March 8th Initiative is expanding in terms of reach…

M36 by Union Bank seeks to give Investors the ‘Freedom to choose’

M36 by Union Bank seeks to give Investors the ‘Freedom to choose’

Union bank has unveiled a digital investing app that seeks to give investors the freedom to choose. M36, has been designed to deliver investment products directly to individuals, has launched in Nigeria. M36 offers investment options not typically available on self-service digital platforms including foreign currency transactions, commercial papers, local and foreign-denominated bonds, treasury bills…

Symbiotic relationship in Business

Symbiotic relationship in Business

Symbiotic Relationships Symbiosis Symbiosis: 1. close coexistence and interaction of two different organisms, usually to the advantage of both. 2. mutually advantageous association. Symbiotic Relationships in Living Organisms Also, there may be more specific relationships between particular members of the ecosystem. And these relationships differ according to the benefits derived from such a relationship. These…

Flutterwave complete review

Flutterwave complete review

Flutterwave Flutterwave’s vision is to make it easier for Africans to build global businesses that can make and accept any payment, anywhere from across Africa and around the world. Flutterwave, founded in 2016, boasts of a team of ex-bankers, entrepreneurs and engineers. Flutterwave Below are the features that make Flutterwave stand out as a payment…

Paystack Complete Review

Paystack Complete Review

Some intro Paystack is a technology company solving payments problems for ambitious businesses. Our mission is to help businesses in Africa become profitable, envied, and loved. The Paystack story This is the Paystack story as told through milestones Paystack was founded in 2015 by Shola Akinlade and Ezra Olubi, software developers and longtime friends, in…

Cashenvoy vs Paystack

Cashenvoy vs Paystack

This article is a comprehensive head to head review of two payment processors, Cashenvoy and Paystack. These has been so much buzz around paystack and its recent acquisition by stripe is a lot of validation to the capability of the startup in payment processing. However, Nigeria has a very innovation payment space that ensure that…