The eyewear industry has seen remarkable growth in recent years, with people considering eyeglasses not just as a necessity but also as a fashion statement. The demand and sale of these eyewear have increased in the world, especially in places like China and India. Eyewear is highly needed because of the rise in eye defects…
Written by Viola Hughes The first impression for businesses is vital. If the first time you interact with a business is negative, you are far less likely to use them or recommend them to someone else. In this guide, we look at how you can make the right first impression as a business. 1. Create…
Start-up accelerators are business growth scheme or program that helps improve a business’s growth and quality of services. They are like the Beast Barracks for start-ups. Although short-termed, it produces tremendous results for business owners. It is commonly said that graduates from top-tier accelerator programs make progress and achieve a lot in a short period….
This article considers different case studies on how to sell new products as executed by different leading market brands such as Facebook and Zoom. Change Change is inevitable. This saying has been buttressed by the various evolutions we encounter in our day-to-day activities, some noted and there are those we do not take note of….
Many firms, unwittingly or not, use psychological pricing techniques when determining the price of their product or service. The method of organizing and presenting prices to appeal to consumers’ emotions and influence their decision-making processes is known as psychological pricing (Pride and Ferrell, 1997). Psychology of Pricing Pricing is more than simply a game of…
OPay Business Model In wake of the year 2019, Opay took Nigeria by storm, by launching a perfectly executed mass-market takeover using freebies and aggressive marketing as its major means of customer acquisition. 2 years later, the question – How Opay make money still lingers. This post is a deep dive into all there Is…
