The concept of x-as-a-service or y-as-a-service is founded on the need to build scalable models that can accommodate just about any scale of investment. This fast-rising service industry is lending credence to the need for scalability in any business venture. Either your business is inherently scalable or you provide an extra layer over it that…
If you run a business, there are structures you have to put in place at any level you are currently at that will guarantee that you will get to the next level you are aiming for. 4 Tips on running a successful business. Registering your Business Business Account Social Proof Proper Documentation Registering your Business…
One of the primary objectives of any business organization is to maximize profit by increasing, sales volume and minimizing cost. volume, to achieve this, firms should strive to describe their products to answer questions customers have, not as what they make or produce, but as what they do to satisfy consumers. Dufil’s plc is doing…
Voice is a strong medium for people to connect, share, learn, and form lifetime relationships. No doubt, this contributes to the invention of social media apps and renders their use germane in our contemporary days. In recent times, there has been a slew of budding social media apps, but one that has been gaining traction…
Transportation is one of Nigeria’s most pressing issues, with a population of over 200 million in Nigeria , and no sufficient structures[e1] in place to ensure safe and effective transit. The business of running motorcycles in Lagos urban areas, has expanded over time not only due to Nigeria’s high unemployment rate but because getting around…
Simply put, packaging can be defined as everything a business does to make their product appealing to their existing and potential customers. These days businesses go the extra mile to design their products in a way that makes them irresistible. First impressions go a long way in grabbing the attention of your customers, this is…
Start-up accelerators are business growth scheme or program that helps improve a business’s growth and quality of services. They are like the Beast Barracks for start-ups. Although short-termed, it produces tremendous results for business owners. It is commonly said that graduates from top-tier accelerator programs make progress and achieve a lot in a short period….
This article considers different case studies on how to sell new products as executed by different leading market brands such as Facebook and Zoom. Change Change is inevitable. This saying has been buttressed by the various evolutions we encounter in our day-to-day activities, some noted and there are those we do not take note of….
The world keeps evolving each day, new methods and inventions are being rolled and gradually the conventional way of doing things is being rejected. A business-oriented person should be aware of the fact that eventually, the demands of the public will change and he or she has to rise up to the challenge it risk…
Many firms, unwittingly or not, use psychological pricing techniques when determining the price of their product or service. The method of organizing and presenting prices to appeal to consumers’ emotions and influence their decision-making processes is known as psychological pricing (Pride and Ferrell, 1997). Psychology of Pricing Pricing is more than simply a game of…
