When a company’s offerings are out of touch with its target market, its performance tends to suffer dramatically. Every business needs to focus on offering its products to the right audience to increase sales and succeed. The key to achieving this lies in giving your company or product a tone that appeals to your target…
We all make mistakes. Mistakes are a part of the learning process. However, there are some mistakes you are better off not making. Here are the top 5 business marketing mistakes you should never make and the impact they will have on your business. Business Marketing Mistakes Not having a marketing plan Not knowing your…
The bamboo app is a legit platform that holds all its accounts at a top-tier U.S. brokerage firm, a member of the Securities Investor Protection Corporation (SIPC). Bamboo is also registered with the Securities and Exchange Commission, and it offers over 3000 assets, including U.S. stocks, REITs, and ETFs. Stocks from well-known corporations like Netflix,…
If you have been struggling with your finances and not being able to obtain the things you desire. You might have a way out in the new buy now pay later wave that is sweeping the Nigerian market space. Buy now pay later is a mode of financing that is usually short-term. It allows consumers…
Nigeria’s banking services can be traced back to 1894 When the Bank of British West Africa was founded. Indigenous banking, however, began in 1929 with the establishment of industrial and deposit money banks by entrepreneurs from Nigeria and Ghana. After independence in 1960, the Bank of British West Africa became the First Bank that we…
Starting a business isn’t always as simple as it appears, especially where the industry seems to be saturated. A newbie in the market will have a few things to consider. One of them is finance. Finance is imperative for the running and management of the business in the competitive space for profit maximization and effective…
Introduction Mobile money has enabled Africans to access funds, especially in rural areas where there are no banks and people do not have the required documents to open accounts. As a result, mobile money has been the primary vehicle for mobile inclusion in Africa. It has achieved massive success, especially in Kenya through M-Pesa, the…
E-commerce, since its inception in the early 20th century, has proven to be a force that has changed the scene of Commerce greatly. Almost every imaginable product and service is available through e-commerce transactions. Sales of edible products, books, plane tickets, music, and financial services such as online banking and stock investing are all conducted…
Written by Viola Hughes The first impression for businesses is vital. If the first time you interact with a business is negative, you are far less likely to use them or recommend them to someone else. In this guide, we look at how you can make the right first impression as a business. 1. Create…
Online investments platforms are fast becoming the go-to for Nigerians looking to invest in bonds, stock etc. With the rate of inflation in the country and the daily rising price of foreign exchange, it has become a necessity to understand how investment platforms work. Unlike some years ago when you had to either be a…