Paystack and Flutterwave are easily the top payment processors in Nigeria. Payment processing has become a really lucrative business in Nigeria Paystack Paystack boasts of having the best transaction success rates in the industry with a bold claim that “If a transaction fails on Paystack, it’s improbable it’ll work anywhere else.” The Startup achieves this…
The price point is a particular price value on a scale of possible prices. There are different prices any commodity can assume in the market. The price assumed by the particular commodity determines whether the price will be termed as expensive or cheap or mid-range. The price point of a particular good is one of…
Perception demand refers to creating products based on what you think your consumer would need not by what they say they need. It is possible to create a product that your consumer does not know he needs, That sweet spot is a holy grail in the context of product-market fit that will make you sell…
How to study consumer behaviour is an indepth look into the ways in which data can be gathered in order to study customer behaviour. Primary Research Methods Essential methods in carrying out customer survey SurveysSurveys are a viable way of doing research and gathering data about new products. One major advantage of surveys is that…
Adapting To Changing Consumer Behaviors is a required skill to thrive in the 21st-century consumer market. The market is increasingly becoming saturated with product designers outthinking each other and pushing the limits and taste of consumers further out every second. Despite all these dynamics, there are several companies and by inference products that are gaining…
Kuda Bank Founded by Babs Ogundeyi, and Musty Mustapha, Kuda Bank is a full-service digital-only bank that enriches lives by helping people live healthier financial lives. The bank is on a mission to give all Africans on the planet access to the best banking rates at prices they can comfortably afford. Funding Kuda bank started this…
We were nominated as a top startup by The Startup Pill earlier this week. The nomination came as surprise and motivation as it is interesting to discover that our work is being noticed around the world. We were listed as one of the 101 Best African Startups Founded in 2020! These startups are taking a…
Etisalat came into Nigeria with an accentuated fanfare. It was not hard to know that a new telecommunication giant was in town. As an early adopter and bought one of their first series of 0809ja sim cards, I chose the network because I didn’t fancy the ultimate dominance of the number one network as this…
The Kobo360 story is one of a promising African startup really crushing it at the moment. Kobo 360 is a startup using technology to disrupt and improve the logistics sector in Africa. According to the 2018 Logistics and Supply Chain Industry report, the value of the logistics sub-sector of the economy currently stands at N250…
Profit is the difference in revenue and the expenses. Profit can be deemed as the life blood of all businesses and one important factor in determining the health of a business. The suceess of any business depends heavily on whether it can acheve profitability and how long it will take for it to do so….
