Voice is a strong medium for people to connect, share, learn, and form lifetime relationships. No doubt, this contributes to the invention of social media apps and renders their use germane in our contemporary days. In recent times, there has been a slew of budding social media apps, but one that has been gaining traction…
Transportation is one of Nigeria’s most pressing issues, with a population of over 200 million in Nigeria , and no sufficient structures[e1] in place to ensure safe and effective transit. The business of running motorcycles in Lagos urban areas, has expanded over time not only due to Nigeria’s high unemployment rate but because getting around…
Start-up accelerators are business growth scheme or program that helps improve a business’s growth and quality of services. They are like the Beast Barracks for start-ups. Although short-termed, it produces tremendous results for business owners. It is commonly said that graduates from top-tier accelerator programs make progress and achieve a lot in a short period….
This article considers different case studies on how to sell new products as executed by different leading market brands such as Facebook and Zoom. Change Change is inevitable. This saying has been buttressed by the various evolutions we encounter in our day-to-day activities, some noted and there are those we do not take note of….
Many firms, unwittingly or not, use psychological pricing techniques when determining the price of their product or service. The method of organizing and presenting prices to appeal to consumers’ emotions and influence their decision-making processes is known as psychological pricing (Pride and Ferrell, 1997). Psychology of Pricing Pricing is more than simply a game of…
How to turn your business into a subscription business The subscription business model gives businesses recurring revenue that can serve as a backbone to survive pandemics or other unforeseen circumstance.In this guide, you will learn what, why and how you can adopt a subscription business model. The Subscription business model The subscription-based business model is…
Introduction The influence of social relationships on social commerce behaviour cannot be overlooked in modern-day societies. Social support derived from these relationships is fundamental to social commerce. Since social commerce is built on relationships, social support plays a critical role. Social support determines attitude which is a vital factor for identifying technology acceptance and deriving…
OPay Business Model In wake of the year 2019, Opay took Nigeria by storm, by launching a perfectly executed mass-market takeover using freebies and aggressive marketing as its major means of customer acquisition. 2 years later, the question – How Opay make money still lingers. This post is a deep dive into all there Is…
Startups need to position themselves well to be able to get the resources needed for growth Ashish Takkar Businesses have a lot of parts, and for a business to succeed, all these parts must be functioning optimally. One of such parts is the acquisition of resources. Without this, the business will starve and die out….
Piggyvest launched in 2016 and currently has 2 million + users. It is definitely an option worth considering in choosing a savings and investment platform in Nigeria. This Piggyvest complete review is an in-depth look into the features and core offerings of piggyvest. Like the traditional piggybank the piggyvest platform is a savings oriented solutions…