Start-up accelerators are business growth scheme or program that helps improve a business’s growth and quality of services. They are like the Beast Barracks for start-ups. Although short-termed, it produces tremendous results for business owners. It is commonly said that graduates from top-tier accelerator programs make progress and achieve a lot in a short period….
This article considers different case studies on how to sell new products as executed by different leading market brands such as Facebook and Zoom. Change Change is inevitable. This saying has been buttressed by the various evolutions we encounter in our day-to-day activities, some noted and there are those we do not take note of….
Many firms, unwittingly or not, use psychological pricing techniques when determining the price of their product or service. The method of organizing and presenting prices to appeal to consumers’ emotions and influence their decision-making processes is known as psychological pricing (Pride and Ferrell, 1997). Psychology of Pricing Pricing is more than simply a game of…
How to turn your business into a subscription business The subscription business model gives businesses recurring revenue that can serve as a backbone to survive pandemics or other unforeseen circumstance.In this guide, you will learn what, why and how you can adopt a subscription business model. The Subscription business model The subscription-based business model is…
Introduction The influence of social relationships on social commerce behaviour cannot be overlooked in modern-day societies. Social support derived from these relationships is fundamental to social commerce. Since social commerce is built on relationships, social support plays a critical role. Social support determines attitude which is a vital factor for identifying technology acceptance and deriving…
OPay Business Model In wake of the year 2019, Opay took Nigeria by storm, by launching a perfectly executed mass-market takeover using freebies and aggressive marketing as its major means of customer acquisition. 2 years later, the question – How Opay make money still lingers. This post is a deep dive into all there Is…
Startups need to position themselves well to be able to get the resources needed for growth Ashish Takkar Businesses have a lot of parts, and for a business to succeed, all these parts must be functioning optimally. One of such parts is the acquisition of resources. Without this, the business will starve and die out….
Piggyvest launched in 2016 and currently has 2 million + users. It is definitely an option worth considering in choosing a savings and investment platform in Nigeria. This Piggyvest complete review is an in-depth look into the features and core offerings of piggyvest. Like the traditional piggybank the piggyvest platform is a savings oriented solutions…
Inflation in Nigeria has been touted to be sub 10% more often than not over the past decade(2010-2020). However, is this truly the case? The data from the field has always been in sharp contrast to these values. The price of certain product/services have been known to double easily within a typical 2 -5 year…
Market can be created! The driving force behind the creation of any product, goods and service is market availability. Ugwuala B.N. Many a time when a new idea is conceived people will always give reasons why it will fail, and one of it is there is no market to contain it, or how do you…