eNaira: what you need to know

eNaira: what you need to know

In a declaration released on October 23, Osita Nwasinobi,  the director of communications for the Central  Bank of Nigeria  (CBN),  said that the President finally unveiled the Nigerian Central bank digital currency  known as the E-naira, This new development “represents a giant step forward in the advancement of money, Hence, CBN is responsible for ensuring…

Monnify vs Paystack
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Monnify vs Paystack

Fintech The adoption of digital technology to finance has increasingly improved financial services delivery to businesses and households. It offers an easy-to-use, reliable and fast payment solution to customers regardless of location.  As the world continually gravitates towards a global village, the need for more effective and efficient financial services becomes imperative. Businesses seek to…

You have been running your business the wrong way; 4 Tips on running a successful business.
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You have been running your business the wrong way; 4 Tips on running a successful business.

If you run a business, there are structures you have to put in place at any level you are currently at that will guarantee that you will get to the next level you are aiming for. 4 Tips on running a successful business. Registering your Business Business Account Social Proof Proper Documentation Registering your Business…

Clubhouse: An Emerging Social Media Giant?
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Clubhouse: An Emerging Social Media Giant?

Voice is a strong medium for people to connect, share, learn, and form lifetime relationships. No doubt, this contributes to the invention of social media apps and renders their use germane in our contemporary days. In recent times, there has been a slew of budding social media apps, but one that has been gaining traction…

Gokada’s super app ambition: Challenges and opportunity

Gokada’s super app ambition: Challenges and opportunity

Transportation is one of Nigeria’s most pressing issues, with a population of over 200 million in Nigeria , and  no sufficient structures[e1]  in place to ensure safe and effective transit. The business of running motorcycles in Lagos urban areas, has expanded over time not only due to Nigeria’s high unemployment rate but because getting around…

Should I apply to startup accelerators?
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Should I apply to startup accelerators?

Start-up accelerators are business growth scheme or program that helps improve a business’s growth and quality of services. They are like the Beast Barracks for start-ups. Although short-termed, it produces tremendous results for business owners. It is commonly said that graduates from top-tier accelerator programs make progress and achieve a lot in a short period….

How to win with Pricing: Understanding Pricing, brand reputation and consumer acceptance.
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How to win with Pricing: Understanding Pricing, brand reputation and consumer acceptance.

Many firms, unwittingly or not, use psychological pricing techniques when determining the price of their product or service. The method of organizing and presenting prices to appeal to consumers’ emotions and influence their decision-making processes is known as psychological pricing (Pride and Ferrell, 1997). Psychology of Pricing Pricing is more than simply a game of…