Introduction The African mobile money market is one of the most successful mobile financial services (MFS) markets in the world. It has grown rapidly in recent years and is now used by millions of people across the continent. Mobile money has revolutionized the way people in Africa access financial services. In just a few years,…
Are you an aspiring entrepreneur thinking of how to start a business but do not know how to go about it? Then, the first thing to take note of is that the journey is not always easy. Starting a business from scratch is like embarking on an exciting and challenging adventure. Well, building a business…
When a company’s offerings are out of touch with its target market, its performance tends to suffer dramatically. Every business needs to focus on offering its products to the right audience to increase sales and succeed. The key to achieving this lies in giving your company or product a tone that appeals to your target…
HOW TO DEAL WITH BUSINESS FAILURE Failure, is the singular metric that is common to every successful business organization. The enormous success that succeeds their failure has perhaps given another definition to failure. Contrary to common logic, failure is now been considered as part of success, and not the opposite of success. Think of your…
If you run a business, there are structures you have to put in place at any level you are currently at that will guarantee that you will get to the next level you are aiming for. 4 Tips on running a successful business. Registering your Business Business Account Social Proof Proper Documentation Registering your Business…
One of the primary objectives of any business organization is to maximize profit by increasing, sales volume and minimizing cost. volume, to achieve this, firms should strive to describe their products to answer questions customers have, not as what they make or produce, but as what they do to satisfy consumers. Dufil’s plc is doing…
Simply put, packaging can be defined as everything a business does to make their product appealing to their existing and potential customers. These days businesses go the extra mile to design their products in a way that makes them irresistible. First impressions go a long way in grabbing the attention of your customers, this is…
This article considers different case studies on how to sell new products as executed by different leading market brands such as Facebook and Zoom. Change Change is inevitable. This saying has been buttressed by the various evolutions we encounter in our day-to-day activities, some noted and there are those we do not take note of….
The world keeps evolving each day, new methods and inventions are being rolled and gradually the conventional way of doing things is being rejected. A business-oriented person should be aware of the fact that eventually, the demands of the public will change and he or she has to rise up to the challenge it risk…
Many firms, unwittingly or not, use psychological pricing techniques when determining the price of their product or service. The method of organizing and presenting prices to appeal to consumers’ emotions and influence their decision-making processes is known as psychological pricing (Pride and Ferrell, 1997). Psychology of Pricing Pricing is more than simply a game of…