This article considers different case studies on how to sell new products as executed by different leading market brands such as Facebook and Zoom. Change Change is inevitable. This saying has been buttressed by the various evolutions we encounter in our day-to-day activities, some noted and there are those we do not take note of….
The world keeps evolving each day, new methods and inventions are being rolled and gradually the conventional way of doing things is being rejected. A business-oriented person should be aware of the fact that eventually, the demands of the public will change and he or she has to rise up to the challenge it risk…
Many firms, unwittingly or not, use psychological pricing techniques when determining the price of their product or service. The method of organizing and presenting prices to appeal to consumers’ emotions and influence their decision-making processes is known as psychological pricing (Pride and Ferrell, 1997). Psychology of Pricing Pricing is more than simply a game of…
How to turn your business into a subscription business The subscription business model gives businesses recurring revenue that can serve as a backbone to survive pandemics or other unforeseen circumstance.In this guide, you will learn what, why and how you can adopt a subscription business model. The Subscription business model The subscription-based business model is…
Introduction The influence of social relationships on social commerce behaviour cannot be overlooked in modern-day societies. Social support derived from these relationships is fundamental to social commerce. Since social commerce is built on relationships, social support plays a critical role. Social support determines attitude which is a vital factor for identifying technology acceptance and deriving…
OPay Business Model In wake of the year 2019, Opay took Nigeria by storm, by launching a perfectly executed mass-market takeover using freebies and aggressive marketing as its major means of customer acquisition. 2 years later, the question – How Opay make money still lingers. This post is a deep dive into all there Is…
The March 8th Initiative is organised to inspire and promote communal, entrepreneurial and public-spirited endeavours within Nigeria in honour of the birthday of His Excellency, Prof. Yemi Osinbajo, SAN, GCON. Last year 100 young entrepreneurs received business-defining grants that helped grow and advance enterprise.This year, the March 8th Initiative is expanding in terms of reach…
Symbiotic Relationships Symbiosis Symbiosis: 1. close coexistence and interaction of two different organisms, usually to the advantage of both. 2. mutually advantageous association. Symbiotic Relationships in Living Organisms Also, there may be more specific relationships between particular members of the ecosystem. And these relationships differ according to the benefits derived from such a relationship. These…
Flutterwave Flutterwave’s vision is to make it easier for Africans to build global businesses that can make and accept any payment, anywhere from across Africa and around the world. Flutterwave, founded in 2016, boasts of a team of ex-bankers, entrepreneurs and engineers. Flutterwave Below are the features that make Flutterwave stand out as a payment…
Some intro Paystack is a technology company solving payments problems for ambitious businesses. Our mission is to help businesses in Africa become profitable, envied, and loved. The Paystack story This is the Paystack story as told through milestones Paystack was founded in 2015 by Shola Akinlade and Ezra Olubi, software developers and longtime friends, in…