businesses are living entities

Businesses are living entities!

A business is a living entity, breathing, growing, and making an impact on nature!

The core of every business is growth. Animals grow through their life until death, and every business is a good replica of this cycle.

The laws of business and the laws of nature hold between them several similarities, both of which determine survival.

A business is an entity created with the intent to grow and survive by defying every odd.


The life cycle from birth to death in animals consists of different stages with different levels of attendant responsibilities and abilities.

Growth validates businesses and establishes them also as living entities. Different key performance indicators(KPI’s) are put in place to measure the life force of the company accurately.

The measurement of KPI’s in many ways is similar to taking the vitals of animals to ascertain life and health.


Government policies and many other factors shape businesses by providing enabling or disabling environments that determine the chances of survival of the business environment.

A Business is continuously subject to situations where it has to compete for survival.

  • The competition of survival by businesses compares directly with the survival of animals in wildlife and how the different factors, including presence or absence of predators, food, good weather, determine the adaptability and survival of the animals.
businesses are living entities


Animals are always on the lookout for predators that may threaten their existence.

In nature, natural selection fuels the same kind of motivation for change through mutation and natural selection.

Business is a creation designed to be competitive all their life. The mantra is to compete or die in most business landscapes. There is an endless reel out of marketing gimmicks to suppress opposition, maintain superior market share and establish themselves as the category king.

In business, competition can drive it to extinction or can be the catalyst for innovation. If a new company has the right strengths, it will begin to grow and scale to ensure its survival.


Over the centuries, a critical study of animals has shown that they learn from the occurrences in their environment to ensure survival.

The nature of competition and colour of a business environment forces a business to innovate and evolve into an entity that can weather the storm and grow in defiance to the odds.


Animals go into extinction and die off when situations become grossly unfavourable and cannot adapt or evolve in synchrony with the changing environment.

Businesses also go extinct due to these same reasons and a bit more. They are managed by professionals which represents a possibility for the company to turn the tides in its favour.

Businesses are living entities!

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