Starting a business can be a daunting prospect, as it’s normal to have doubts and skepticism about the potential outcomes. Questions like “Will my business make money?” or “Will people buy my products or services?” are common concerns. However, while these fears are valid, it’s possible to take steps in the right direction and increase…
When a company’s offerings are out of touch with its target market, its performance tends to suffer dramatically. Every business needs to focus on offering its products to the right audience to increase sales and succeed. The key to achieving this lies in giving your company or product a tone that appeals to your target…
Written by Viola Hughes The first impression for businesses is vital. If the first time you interact with a business is negative, you are far less likely to use them or recommend them to someone else. In this guide, we look at how you can make the right first impression as a business. 1. Create…
HOW TO DEAL WITH BUSINESS FAILURE Failure, is the singular metric that is common to every successful business organization. The enormous success that succeeds their failure has perhaps given another definition to failure. Contrary to common logic, failure is now been considered as part of success, and not the opposite of success. Think of your…
The world keeps evolving each day, new methods and inventions are being rolled and gradually the conventional way of doing things is being rejected. A business-oriented person should be aware of the fact that eventually, the demands of the public will change and he or she has to rise up to the challenge it risk…
We were nominated as a top startup by The Startup Pill earlier this week. The nomination came as surprise and motivation as it is interesting to discover that our work is being noticed around the world. We were listed as one of the 101 Best African Startups Founded in 2020! These startups are taking a…
Cash flow is an important point of concern for any business that wants to stay afloat or expand. This post Importance of cash flow in Business is an in-depth study of the benefits of evaluating cash flow in businesses What is Cash Flow? The cash flow statement records the amounts of cash and cash equivalents…
Today, I am sitting in one of the highest citadels of learning in Nigeria and I feel like answering this question that holds the key to the growth of Nigeria Starting a business in Nigeria A business in Nigeria is just like a business everywhere with a bit more difficult policy, power, economic, transportation, and…
How do you determine the best way to approach the market, a mass-market product or a niche market product? Do you offer premium content to a few people or offer a product at scale to potentially every person? At what point do you scale? The drive to reach a larger audience is usually very tempting…
The topic for this article is easily a controversial one! I’ll share my thoughts, and I will value agreeing or opposing views – Let’s learn!I will provide contextual definitions for a startup and a business to support my case.A Startup is a temporary organization in search of a scalable, repeatable, profitable business model to validate…