The best marketing stacks to meet your businesses day-to-day needs. Choosing the right marketing tech stack is essential to meet the daily needs of your business. While the optimal stack depends on your specific requirements, here are some highly recommended tools, especially if your marketing team is still in its infancy. These tools cover collaboration,…
Introduction: In this article, we’ll be discussing the sales and marketing tech stack respectively and how to optimize them both for your business. What is a sales tech stack? A sales technology stack is a collection of software tools, applications, etc that are designed to aid and enhance the sales process. These tools can help…
What is an Operational Stack? An operational stack, often referred to as a technology stack, comprises the collection of technologies and tools that an organization uses to build, deploy, manage, and operate its applications and IT infrastructure. This stack includes everything from the hardware and networking components to the software frameworks and applications that enable…
The ultimate guide to building a successful MVP. No business wants to spend resources on a product only to discover it doesn’t have a market. In this day and age, many business owners grapple with the vacillating certainty that their brilliant product idea will resonate with their target audience. The traditional approach to this dilemma…
Introduction There are so many established companies/start-ups we know that may have employed the concept of stealth at some point in their growth; hence, in this article I am going to discuss what stealth start-ups are, types, examples, benefits and risks, emerging trends with stealth at its centre in industry, tips for managing secrecy and…
Founders and investors commit to different ventures to provide solutions, achieve a dream, and effect change. When these objectives are fulfilled, exits are the required and diverse exit strategies for startups are deployed. But what exactly is an exit strategy? Why is it important? What are the various types for startups and investors? In this…
A team is a group of people who perform interdependent tasks in a bid to work towards accomplishing a common mission or specific objective. A high performance team guarantees a higher work rate, improved quality and productivity, greater innovation and promotion of cross-functional understanding {especially of a product yet to be launched into the market.}…
Imagine you ordered a new laptop online. You were so excited to receive it, but when you opened the box, you were disappointed to find that it was damaged. The screen was cracked and the keyboard was broken. So, you called the customer service number, but the wait time was long. You waited on hold…
Introduction The African mobile money market is one of the most successful mobile financial services (MFS) markets in the world. It has grown rapidly in recent years and is now used by millions of people across the continent. Mobile money has revolutionized the way people in Africa access financial services. In just a few years,…
The funding landscape for Nigerian startups has been very positive in recent years. In 2022, Nigerian startups raised a total of $1.2 billion in funding, which is more than the combined forces of other West African countries. This funding from investors and venture capitalists has helped to support the growth of these startups and has…