Start.up.die: my thoughts on startup failure

What is a startup? and why is there a lot of startup failure?…

“A Startup is a temporary organization that search of a scalable, repeatable, profitable business model to validate its existence.”

Start for success

For a long time I’ve considered a startup to be a business, but I’ve seen many founders startup go on for a fey years till they eventually burn out and if the founder is a Nigerian, he goes back to his village. — of course not

He must have made enough connections and skills to be valuable to other organizations.

Upon reflection on the definition,

A startup was only in search of…..

Is a startup a business?

As much as a startup founder might like to see himself as a CEO rather than as a businessman — representative

Unless you run a charity, there is nothing like free money

The series A,B,C,D,E,F rounds of funding will eventually demand a report of profitability from you and if you don’t deliver you just might see yourself filing for bankruptcy protection.


Proper attention must be paid to growth strategy to avoid startup failure.

Tech startups are not profitable in the first few years to allow for growth

The definition of tech startup and their impressive valuations is the bet that they will become billion dollar companies in no time — High risk higher reward

To achieve this, early on, the startup has to sacrifice growth for profitability

Burn rate

Burn rate is the rate at which a startup or just any company uses up capital raised to finance overheads while striving for profitability.

Suppose startupper is a new company and just finished series A funding and raised $1.2 million. Suppose the cost of staff, stationery, ad campaigns, payment for services, office space rent and others amounts to $100,000 per month.

It will take 12 months for the startup to run out of money.

It will take 12 moths to reach profitability or look for new round of funding.

Here comes series B…


The startup model sometimes puts pressure on the founding team as they hardly can start in a garage nowadays

There are standard practices, aggressive twitter campaigns, executive offices — move it to the Silicon Valley if possible

or ask for a private jet like the founder of WeWork, Neumann

Adam Neumann
Adam Nuemann and private jet

These are in itself not bad pointers, but when your financials can not support your decisions — there lies the problem

One pay Cheque to another

When a startup is valued, especially a tech startup

It rides a lot on the reputation that its a tech startup — Highly valued

WeWork was valued as a tech startup in its earlier days and the moment its asset type and financials proved otherwise — it’s value dropped dramatically.

These valuations can make a startup pay less attention to its business model and just keep aggressively trying to develop the right product.

Pebble raised as much as $10 million to create smart watches and went on to raise additional $56 million all in search of a right product — they did have some good fits but the market validation and profitability was not enough to keep going.


Keep your burn-rate under 1.0 — I think i just made that up

as 1.0 depicts the optimum running rpm for idling engines(pardon my mechanical engineering self)

Startups cannot afford to be R&D centers — The goal is to be a profitable business!

Develop products that have good market fit, gain traction and leverage on these to create other product or go-along services

Startups differ from each other in terms of market space,approach, business model, funding type and many more

Startups are unique; one is not the other

Check out this video by Slidebean on how their startup is unique!

This must be understood in building one and reducing the startup failure risk

Find the least resistant path to success — of if you are Elon Musk and with some millions to throw around find the loudest path to success

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John Omokayode

Mechanical Engineering | Business Developer - I have a particular liking for the business side of everything. African businesses are capable of shaping the world economy!

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