“Your brand is what other people say about you when you’re not in the room” -Jeff Bezos A single colour out of place in your brand identity elements could mean the difference between gaining generational customer loyalty and not having a full sale cycle. Which one of these would you buy? You might say the…
The GDP of a nation has a correlation to the size and growth of the startups that exist within its ecosystem. Startups help countries significantly improve their GDP by providing new growth opportunities. Countries with stronger GDPs help their startups find traction fast by providing enabling environments. GDP in this article is regarded as GDP per capita…
Small businesses and Startups are different and it’s not an apples and oranges affair. This post looks into the differences between startups and small businesses. Startups and small businesses cannot be run the same way. It would help prospective founders determine the legal frameworks to set up their business. It explains venture capital- why it…
Welcome to another lesson in the “lessons from nature” series!! In this lesson, I will be talking about the importance of business relationships. We all interact (relate) in one way or another with our environment. I am defining the environment as everything living or non-living that is physically distinct from our being. First, I will…
There is a need for founders to delay gratification when it comes to their new enterprises. This article takes an in-depth look at lessons from nature backed up with live case studies to see how delaying gratification can affect the success of startups. Related: Lessons from Nature: Waiting for Maximum Productivity What is gratification? Gratification…
The topic for this article is easily a controversial one! I’ll share my thoughts, and I will value agreeing or opposing views – Let’s learn!I will provide contextual definitions for a startup and a business to support my case.A Startup is a temporary organization in search of a scalable, repeatable, profitable business model to validate…
A business is a living entity, breathing, growing, and making an impact on nature! The core of every business is growth. Animals grow through their life until death, and every business is a good replica of this cycle. The laws of business and the laws of nature hold between them several similarities, both of which…
This is an introduction to this new series “lessons from nature” where we will be examining how startups can learn from nature. The reason startups can take cues from nature will be explained further in this post. Businesses are living entities. They are born, at the inception, can grow, age, and most, unfortunately, can die….
What is a startup? and why is there a lot of startup failure?… “A Startup is a temporary organization that searches for a scalable, repeatable, profitable business model to validate its existence.” For a long time, I’ve considered a startup to be a business, but I’ve seen many founders’ startups go on for a few…
Many start-ups struggle to gain traction for your startup and attract loyal customers to the brand after they might have created the next big product. This article demystifies traction as it applies to startup growth in seven secrets Develop a product based on the Demand It is not news that a lot of founders create…