Consumer Studies: How to study consumer behaviour

Consumer Studies: How to study consumer behaviour

ByJohn Omokayode

How to study consumer behaviour is an indepth look into the ways in which data can be gathered in order to study customer behaviour. Primary Research Methods Essential methods in carrying out customer survey SurveysSurveys are a viable way of doing research and gathering data about new products. One major advantage of surveys is that…

Consumer Studies: Adapting to Changing Consumer Behaviors
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Consumer Studies: Adapting to Changing Consumer Behaviors

ByFeranmi Omokayode

Adapting To Changing Consumer Behaviors is a required skill to thrive in the 21st-century consumer market. The market is increasingly becoming saturated with product designers outthinking each other and pushing the limits and taste of consumers further out every second. Despite all these dynamics, there are several companies and by inference products that are gaining…