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brand building

How to build business from the ground up
Consumer Studies | Strategy

How to build a business from the ground up

ByJohn Omokayode September 1, 2023September 2, 2023

Are you an aspiring entrepreneur thinking of how to start a business but do not know how to go about it? Then, the first thing to take note of is that the journey is not always easy. Starting a business from scratch is like embarking on an exciting and challenging adventure. Well, building a business…

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What Makes Great Brands?
Startups | Strategy

What Makes Great Brands?

ByAyomide Alade August 1, 2020March 14, 2023

“Your brand is what other people say about you when you’re not in the room” -Jeff Bezos A single colour out of place in your brand identity elements could mean the difference between gaining generational customer loyalty and not having a full sale cycle. Which one of these would you buy? You might say the…

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