Bootstrapping your business is one route to business success that gets very little attention and is hardly tallked about. This is not minding the fact that several very successful companies that exist today started as bootstrapped entities. Bootstrapping To pursue success with limited resources and with the help of others. Bob Reiss -Bootstrapping 1010 This…
Business is a game of trade-offs! Opportunity costs and trade-offs are an integral part of the process of making sound business decisions. From having an idea of building a business with a solid business model, strong customer base and tons of money in revenue. There is one thing an entrepreneur or business manager will inevitably…
“Your brand is what other people say about you when you’re not in the room” -Jeff Bezos A single colour out of place in your brand identity elements could mean the difference between gaining generational customer loyalty and not having a full sale cycle. Which one of these would you buy? You might say the…
This is the 21st Century and being the first to the market is almost no advantage. The market responds to who knows how to play best. There are several sectors and niches in the market and it might be daunting to find the perfect playbook to enter the market. However, by considering several case studies…
Should we learn from mistakes and say we failed forward or pause and conduct an extensive test on about-to-be-launched strategies? In arriving at a winning formula in any new or existing enterprise, there is a possibility that several approaches are evaluated. The various impacts of these approaches on the business models are considered in developing…
Innovation is a word that most times sounds so bogus that it can almost pass as a fluff word!I am an innovative expert. Well.Hello, can you tell us what you do and quit being vague?Data science, Big data, and Machine learning are new words that buzz a lot in the tech space in this 21st…
One of the most significant dilemmas of businesses is determining product-market fit. It is the ultimate race to find that product with the right combination of profit potential and consumer acceptance. Product/Market Fit means being in a good market with a product that can satisfy that market. Marc Andreesen Why is a business in search…
How do you determine the best way to approach the market, a mass-market product or a niche market product? Do you offer premium content to a few people or offer a product at scale to potentially every person? At what point do you scale? The drive to reach a larger audience is usually very tempting…
Everything is business.Many people tend to be very rigid in defining what a business is, making assumptions that are not in tandem with the core concept of doing business. Business is simply an exchange of value. Rebecca Knapp The exchange of money to get that value does not represent the entirety of what can be…
The Global economy is an eco-system of economies directly or indirectly affecting each other. It is the dynamics of the international exchange of goods and services that is expressed in monetary units of account (money). The economy of a country is affected by decisions, agreement and actions taken by the government and individuals of the…