Today, I am sitting in one of the highest citadels of learning in Nigeria and I feel like answering this question that holds the key to the growth of Nigeria Starting a business in Nigeria A business in Nigeria is just like a business everywhere with a bit more difficult policy, power, economic, transportation, and…
Business is a game of trade-offs! Opportunity costs and trade-offs are an integral part of the process of making sound business decisions. From having an idea of building a business with a solid business model, strong customer base and tons of money in revenue. There is one thing an entrepreneur or business manager will inevitably…
Business idea validation remains the first step to starting a successful venture! You might have heard that having an idea is not the best thing that can happen to a startup it’s the execution of the idea that’s paramount. In other climes, Some may have said “Idea is King” and you do believe it or…
“Your brand is what other people say about you when you’re not in the room” -Jeff Bezos A single colour out of place in your brand identity elements could mean the difference between gaining generational customer loyalty and not having a full sale cycle. Which one of these would you buy? You might say the…
This is the 21st Century and being the first to the market is almost no advantage. The market responds to who knows how to play best. There are several sectors and niches in the market and it might be daunting to find the perfect playbook to enter the market. However, by considering several case studies…
The GDP of a nation has a correlation to the size and growth of the startups that exist within its ecosystem. Startups help countries significantly improve their GDP by providing new growth opportunities. Countries with stronger GDPs help their startups find traction fast by providing enabling environments. GDP in this article is regarded as GDP per capita…
Small businesses and Startups are different and it’s not an apples and oranges affair. This post looks into the differences between startups and small businesses. Startups and small businesses cannot be run the same way. It would help prospective founders determine the legal frameworks to set up their business. It explains venture capital- why it…
Should we learn from mistakes and say we failed forward or pause and conduct an extensive test on about-to-be-launched strategies? In arriving at a winning formula in any new or existing enterprise, there is a possibility that several approaches are evaluated. The various impacts of these approaches on the business models are considered in developing…
Welcome to another lesson in the “lessons from nature” series!! In this lesson, I will be talking about the importance of business relationships. We all interact (relate) in one way or another with our environment. I am defining the environment as everything living or non-living that is physically distinct from our being. First, I will…
Innovation is a word that most times sounds so bogus that it can almost pass as a fluff word!I am an innovative expert. Well.Hello, can you tell us what you do and quit being vague?Data science, Big data, and Machine learning are new words that buzz a lot in the tech space in this 21st…