How to study consumer behaviour is an indepth look into the ways in which data can be gathered in order to study customer behaviour. Primary Research Methods Essential methods in carrying out customer survey SurveysSurveys are a viable way of doing research and gathering data about new products. One major advantage of surveys is that…
Adapting To Changing Consumer Behaviors is a required skill to thrive in the 21st-century consumer market. The market is increasingly becoming saturated with product designers outthinking each other and pushing the limits and taste of consumers further out every second. Despite all these dynamics, there are several companies and by inference products that are gaining…
Kuda Bank Founded by Babs Ogundeyi, and Musty Mustapha, Kuda Bank is a full-service digital-only bank that enriches lives by helping people live healthier financial lives. The bank is on a mission to give all Africans on the planet access to the best banking rates at prices they can comfortably afford. Funding Kuda bank started this…
We were nominated as a top startup by The Startup Pill earlier this week. The nomination came as surprise and motivation as it is interesting to discover that our work is being noticed around the world. We were listed as one of the 101 Best African Startups Founded in 2020! These startups are taking a…
Etisalat came into Nigeria with an accentuated fanfare. It was not hard to know that a new telecommunication giant was in town. As an early adopter and bought one of their first series of 0809ja sim cards, I chose the network because I didn’t fancy the ultimate dominance of the number one network as this…
The Kobo360 story is one of a promising African startup really crushing it at the moment. Kobo 360 is a startup using technology to disrupt and improve the logistics sector in Africa. According to the 2018 Logistics and Supply Chain Industry report, the value of the logistics sub-sector of the economy currently stands at N250…
Profit is the difference in revenue and the expenses. Profit can be deemed as the life blood of all businesses and one important factor in determining the health of a business. The suceess of any business depends heavily on whether it can acheve profitability and how long it will take for it to do so….
Grants are an interesting and particularly attractive type of funding that any type of business owner would like to have access to. This is due to the fact that you do not have to pay back government grants. However, grants are quite a difficulty in accessing for businesses because most times they are for specific…
Oftentimes, after recognizing the need to start a business, one might be in a dilemma as to which kind of business to start and go on asking questions. Questions such as Which businesses need to give me the most profit? Which business would be the easiest for me to execute? Which business will ensure that…
Nigeria the most populous African nation, is a land riddled with viable business opportunities.. In this post I will be presenting 150 business opportunities which 150 Business Opportunities in Nigeria/Africa These is the complete list for reference, you can quickly find anyone Catering/Food Recycling Farming Education Service Business Hospitality and Tourism Wholesale Retailing Freelancing Blue…