Market can be created! The driving force behind the creation of any product, goods and service is market availability. Ugwuala B.N. Many a time when a new idea is conceived people will always give reasons why it will fail, and one of it is there is no market to contain it, or how do you…
Business: Expectation vs Reality is a delve to debunk some myths related to starting and building your venture from ground up. Everyone wants to do business. In whatever form, no matter how small, doing business is an essential part of any company. Business is something many individuals look forward to doing. The failing global economy…
“Branding is what people say about you when you are not in the room”. Jeff Bezos. Building your brand identity is one of the primary things to look out for when starting up a business. With over an estimated 3 billion internet users on social media, many SMEs are trying to showcase their identity, produce…
Paystack and Flutterwave are easily the top payment processors in Nigeria. Payment processing has become a really lucrative business in Nigeria Paystack Paystack boasts of having the best transaction success rates in the industry with a bold claim that “If a transaction fails on Paystack, it’s improbable it’ll work anywhere else.” The Startup achieves this…
The price point is a particular price value on a scale of possible prices. There are different prices any commodity can assume in the market. The price assumed by the particular commodity determines whether the price will be termed as expensive or cheap or mid-range. The price point of a particular good is one of…
Perception demand refers to creating products based on what you think your consumer would need not by what they say they need. It is possible to create a product that your consumer does not know he needs, That sweet spot is a holy grail in the context of product-market fit that will make you sell…
How to study consumer behaviour is an indepth look into the ways in which data can be gathered in order to study customer behaviour. Primary Research Methods Essential methods in carrying out customer survey SurveysSurveys are a viable way of doing research and gathering data about new products. One major advantage of surveys is that…
Adapting To Changing Consumer Behaviors is a required skill to thrive in the 21st-century consumer market. The market is increasingly becoming saturated with product designers outthinking each other and pushing the limits and taste of consumers further out every second. Despite all these dynamics, there are several companies and by inference products that are gaining…
Kuda Bank Founded by Babs Ogundeyi, and Musty Mustapha, Kuda Bank is a full-service digital-only bank that enriches lives by helping people live healthier financial lives. The bank is on a mission to give all Africans on the planet access to the best banking rates at prices they can comfortably afford. Funding Kuda bank started this…
We were nominated as a top startup by The Startup Pill earlier this week. The nomination came as surprise and motivation as it is interesting to discover that our work is being noticed around the world. We were listed as one of the 101 Best African Startups Founded in 2020! These startups are taking a…