Consumer Studies: How to study consumer behaviour

Consumer Studies: How to study consumer behaviour

How to study consumer behaviour is an indepth look into the ways in which data can be gathered in order to study customer behaviour. Primary Research Methods Essential methods in carrying out customer survey SurveysSurveys are a viable way of doing research and gathering data about new products. One major advantage of surveys is that…

Kuda Bank: One incredible digital story
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Kuda Bank: One incredible digital story

Kuda Bank Founded by Babs Ogundeyi, and Musty Mustapha, Kuda Bank is a full-service digital-only bank that enriches lives by helping people live healthier financial lives. The bank is on a mission to give all Africans on the planet access to the best banking rates at prices they can comfortably afford. Funding Kuda bank started this…

Etisalat to 9mobile: The Story of ups and downs
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Etisalat to 9mobile: The Story of ups and downs

Etisalat came into Nigeria with an accentuated fanfare. It was not hard to know that a new telecommunication giant was in town. As an early adopter and bought one of their first series of 0809ja sim cards, I chose the network because I didn’t fancy the ultimate dominance of the number one network as this…

The Kobo360 Story: Rise, Mission, and Challenges
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The Kobo360 Story: Rise, Mission, and Challenges

The Kobo360 story is one of a promising African startup really crushing it at the moment. Kobo 360 is a startup using technology to disrupt and improve the logistics sector in Africa. According to the 2018 Logistics and Supply Chain Industry report, the value of the logistics sub-sector of the economy currently stands at N250…

Can a for-profit business receive Government grants
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Can a for-profit business receive Government grants

Grants are an interesting and particularly attractive type of funding that any type of business owner would like to have access to. This is due to the fact that you do not have to pay back government grants. However, grants are quite a difficulty in accessing for businesses because most times they are for specific…

150 business opportunities in Nigeria: The complete list with practical examples

150 business opportunities in Nigeria: The complete list with practical examples

Nigeria the most populous African nation, is a land riddled with viable business opportunities.. In this post I will be presenting 150 business opportunities which 150 Business Opportunities in Nigeria/Africa These is the complete list for reference, you can quickly find anyone Catering/Food Food-on-Demand Cake Baking Plantain chips Small chops Small Chops-on-demand Catering Services Restaurant…