Many firms, unwittingly or not, use psychological pricing techniques when determining the price of their product or service. The method of organizing and presenting prices to appeal to consumers’ emotions and influence their decision-making processes is known as psychological pricing (Pride and Ferrell, 1997). Psychology of Pricing Pricing is more than simply a game of…
How to turn your business into a subscription business The subscription business model gives businesses recurring revenue that can serve as a backbone to survive pandemics or other unforeseen circumstance.In this guide, you will learn what, why and how you can adopt a subscription business model. The Subscription business model The subscription-based business model is…
OPay Business Model In wake of the year 2019, Opay took Nigeria by storm, by launching a perfectly executed mass-market takeover using freebies and aggressive marketing as its major means of customer acquisition. 2 years later, the question – How Opay make money still lingers. This post is a deep dive into all there Is…
The March 8th Initiative is organised to inspire and promote communal, entrepreneurial and public-spirited endeavours within Nigeria in honour of the birthday of His Excellency, Prof. Yemi Osinbajo, SAN, GCON. Last year 100 young entrepreneurs received business-defining grants that helped grow and advance enterprise.This year, the March 8th Initiative is expanding in terms of reach…
Symbiotic Relationships Symbiosis Symbiosis: 1. close coexistence and interaction of two different organisms, usually to the advantage of both. 2. mutually advantageous association. Symbiotic Relationships in Living Organisms Also, there may be more specific relationships between particular members of the ecosystem. And these relationships differ according to the benefits derived from such a relationship. These…
Flutterwave Flutterwave’s vision is to make it easier for Africans to build global businesses that can make and accept any payment, anywhere from across Africa and around the world. Flutterwave, founded in 2016, boasts of a team of ex-bankers, entrepreneurs and engineers. Flutterwave Below are the features that make Flutterwave stand out as a payment…
Some intro Paystack is a technology company solving payments problems for ambitious businesses. Our mission is to help businesses in Africa become profitable, envied, and loved. The Paystack story This is the Paystack story as told through milestones Paystack was founded in 2015 by Shola Akinlade and Ezra Olubi, software developers and longtime friends, in…
This article is a comprehensive head to head review of two payment processors, Cashenvoy and Paystack. These has been so much buzz around paystack and its recent acquisition by stripe is a lot of validation to the capability of the startup in payment processing. However, Nigeria has a very innovation payment space that ensure that…
Introduction Piggyvest is an online saving and investment platform that helps users save money efficiently through its different tailored offerings such as target, safe lock etc. Started on the7th of January 2016, it offered only savings to its customers as Piggybank.ng. After 3 years, Piggybank.ng became Piggyvest and began offering direct investment opportunities to its…
The past few weeks has been troubling and it seems like we have to live with the new normal as the senate and the powers that be debate the ban. If there is going to be any reversal in policies, its most likely not going to be anytime soon. The new regulation by the Central…
