Business Lessons From Nature: Waiting For Maximum Productivity
Productivity is a concept that almost everybody is familiar with in one way or another. However, there can be nuances that affect its extent. Startups and business
What Makes Great Brands?
“Your brand is what other people say about you when you’re not in the room” -Jeff Bezos A single colour out of place in your brand identity elements could mean the difference between gaining generational customer loyalty and not having a full sale cycle. Which one of these would you buy? You might say the…
GDP and Startups: Correlations and Opportunities for growth
The GDP of a nation has a correlation to the size and growth of the startups that exist within its ecosystem. Startups help countries significantly improve their GDP by providing new growth opportunities. Countries with stronger GDPs help their startups find traction fast by providing enabling environments. GDP in this article is regarded as GDP per capita…
Startup or Small Business: Understanding Your Venture is Key to its Life
Small businesses and Startups are different and it’s not an apples and oranges affair. This post looks into the differences between startups and small businesses. Startups and small businesses cannot be run the same way. It would help prospective founders determine the legal frameworks to set up their business. It explains venture capital- why it…
Mistakes or Strategy Testing?
Should we learn from mistakes and say we failed forward or pause and conduct an extensive test on about-to-be-launched strategies? In arriving at a winning formula in any new or existing enterprise, there is a possibility that several approaches are evaluated. The various impacts of these approaches on the business models are considered in developing…
Lessons From Nature: Business Relationships
Welcome to another lesson in the “lessons from nature” series!! In this lesson, I will be talking about the importance of business relationships. We all interact (relate) in one way or another with our environment. I am defining the environment as everything living or non-living that is physically distinct from our being. First, I will…
The KPI way to Innovation: Data-driven Innovation
Innovation is a word that most times sounds so bogus that it can almost pass as a fluff word!I am an innovative expert. Well.Hello, can you tell us what you do and quit being vague?Data science, Big data, and Machine learning are new words that buzz a lot in the tech space in this 21st…
Determining product-market fit
One of the most significant dilemmas of businesses is determining product-market fit. It is the ultimate race to find that product with the right combination of profit potential and consumer acceptance. Product/Market Fit means being in a good market with a product that can satisfy that market. Marc Andreesen Why is a business in search…
Mass market or Niche market?
How do you determine the best way to approach the market, a mass-market product or a niche market product? Do you offer premium content to a few people or offer a product at scale to potentially every person? At what point do you scale? The drive to reach a larger audience is usually very tempting…
The Business of Everything
Everything is business.Many people tend to be very rigid in defining what a business is, making assumptions that are not in tandem with the core concept of doing business. Business is simply an exchange of value. Rebecca Knapp The exchange of money to get that value does not represent the entirety of what can be…