Today, I am sitting in one of the highest citadels of learning in Nigeria and I feel like answering this question that holds the key to the growth of Nigeria Starting a business in Nigeria A business in Nigeria is just like a business everywhere with a bit more difficult policy, power, economic, transportation, and…
How do you determine the best way to approach the market, a mass-market product or a niche market product? Do you offer premium content to a few people or offer a product at scale to potentially every person? At what point do you scale? The drive to reach a larger audience is usually very tempting…
The topic for this article is easily a controversial one! I’ll share my thoughts, and I will value agreeing or opposing views – Let’s learn!I will provide contextual definitions for a startup and a business to support my case.A Startup is a temporary organization in search of a scalable, repeatable, profitable business model to validate…
The first-mover will be the most successful.Well, This is not always the case. The Second mover advantage is also a known recipe for success.
