Introduction The influence of social relationships on social commerce behaviour cannot be overlooked in modern-day societies. Social support derived from these relationships is fundamental to social commerce. Since social commerce is built on relationships, social support plays a critical role. Social support determines attitude which is a vital factor for identifying technology acceptance and deriving…
Startups need to position themselves well to be able to get the resources needed for growth Ashish Takkar Businesses have a lot of parts, and for a business to succeed, all these parts must be functioning optimally. One of such parts is the acquisition of resources. Without this, the business will starve and die out….
Market can be created! The driving force behind the creation of any product, goods and service is market availability. Ugwuala B.N. Many a time when a new idea is conceived people will always give reasons why it will fail, and one of it is there is no market to contain it, or how do you…
“Branding is what people say about you when you are not in the room”. Jeff Bezos. Building your brand identity is one of the primary things to look out for when starting up a business. With over an estimated 3 billion internet users on social media, many SMEs are trying to showcase their identity, produce…