How to Identify the Perfect Positioning Strategy for Your Business in 2023 

How to Identify the Perfect Positioning Strategy for Your Business in 2023 

When a company’s offerings are out of touch with its target market, its performance tends to suffer dramatically.  Every business needs to focus on offering its products to the right audience to increase sales and succeed. The key to achieving this lies in giving your company or product a tone that appeals to your target…

First Impressions Count: How to Make the Right One With Your Business

First Impressions Count: How to Make the Right One With Your Business

Written by Viola Hughes The first impression for businesses is vital. If the first time you interact with a business is negative, you are far less likely to use them or recommend them to someone else. In this guide, we look at how you can make the right first impression as a business. 1. Create…