Simply put, packaging can be defined as everything a business does to make their product appealing to their existing and...
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Strategic Positioning Trade-offs and strategic positioning For every position you take, there are several others you didn’t take. There is...
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Change Change is inevitable. This saying has been buttressed by the various evolutions we encounter in our day-to-day activities, some...
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Simply put, packaging can be defined as everything a business does to make their product appealing to their existing and...
Read MoreStrategic Positioning: How to build a valuable brand
Strategic Positioning Trade-offs and strategic positioning For every position you take, there are several others you didn’t take. There is...
Read MoreHow to sell new products
Change Change is inevitable. This saying has been buttressed by the various evolutions we encounter in our day-to-day activities, some...
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Investment Landscape in Nigeria is ridden with a lot of scams and consequential disappointments. We have taken the pain to...
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