Consumer Studies: Understanding consumer Price points

Consumer Studies: Understanding consumer Price points

ByJohn Omokayode

The price point is a particular price value on a scale of possible prices. There are different prices any commodity can assume in the market. The price assumed by the particular commodity determines whether the price will be termed as expensive or cheap or mid-range. The price point of a particular good is one of…

Consumer Studies: How to study consumer behaviour

Consumer Studies: How to study consumer behaviour

ByJohn Omokayode

How to study consumer behaviour is an indepth look into the ways in which data can be gathered in order to study customer behaviour. Primary Research Methods Essential methods in carrying out customer survey SurveysSurveys are a viable way of doing research and gathering data about new products. One major advantage of surveys is that…