How to win with Pricing: Understanding Pricing, brand reputation and consumer acceptance.
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How to win with Pricing: Understanding Pricing, brand reputation and consumer acceptance.

Many firms, unwittingly or not, use psychological pricing techniques when determining the price of their product or service. The method of organizing and presenting prices to appeal to consumers’ emotions and influence their decision-making processes is known as psychological pricing (Pride and Ferrell, 1997). Psychology of Pricing Pricing is more than simply a game of…